Limpieza de Show

For SC Johnson’s “Limpieza de Show” campaign, I led talent management and creative execution across multiple layers of the project. I managed influencers Angie Rivers and Karina Ortiz, and was also responsible for recruiting and coordinating micro-influencers to amplify the campaign’s reach. I directed the production of the recreation of Ednita Nazario’s iconic campaign video, ensuring it felt both nostalgic and relevant to the brand message. In addition, I developed the creative concepts behind Angie’s and Karina’s reels to launch and sustain the “Limpieza de Show” Challenge, designing content that was highly shareable, personality-driven, and aligned with the campaign’s objective of turning cleaning into a fun, performance-worthy moment.