Muslos y Caderas

For KFC’s “Muslos y Caderas” campaign, I contributed through a combination of creative, technical, and talent management skills. I designed and animated the signature “Angie gallina” visual, produced the first version of the campaign’s theme song, and created assets including reels, stories, animated graphics, and static visuals. I also managed the full contracting process for influencer Angie Rivers. During the creative call, I proposed a new direction that deviated from the initial content guide, leading the team toward a more engaging and talent-aligned concept. The campaign was part of a larger multi-platform rollout—including billboards, television, radio, and social media—and this creative shift helped the content stand out, elevate its appeal, and contribute to its viral performance across platforms.